March 20, 2007

Hooters Heads to the Holy Land

If you've ever asked yourself what's missing from Israel's cultural landscape and thought, "A Hooter's restaurant," then you may be a bit odd, but you're not alone. "I strongly believe that the Hooters concept is something that Israelis are looking for," says businessman Ofer Ahiraz. "Hooters can suit the Israeli entertainment culture."

Ahiraz has signed a franchise agreement to open the Holy Land's first Hooters this summer, in the greater Tel Aviv area. For those unfamiliar with the restaurant chain, Hooters is renowned for its striking owl logo, elegant wings-'n'-beer menu, and classy female wait staff.

Ahiraz plans to open five more Hooters over the next five years. Mind you: they won't be kosher, and Ahiraz assured Reuters he won't open the restaurants near large religious populations.

Hooters of America, Inc. is "very happy to add Israel to our family," said John Weber, of the company's franchise operations, in the Jerusalem Post. "The vibrant, fun-loving Israeli community suits the all-American, casual-dining theme that Hooters restaurants are known for. I am positive that the Israeli's quest for great food and atmosphere will end at Hooters."

Incidentally, Hooters is also known for its employee handbook requirements. Wikipedia quotes the handbook obtained by The Smoking Gun, saying that female employees are required to sign that they "acknowledge and affirm" the following:

1) My job duties require I wear the designated Hooters Girl uniform.
2) My job duties require that I interact with and entertain the customers.
3) The Hooters concept is based on female sex appeal and the work environment is one in which joking and sexual innuendo based on female sex appeal is commonplace.
4) I do not find my job duties, uniform requirements, or work environment to be offensive, intimidating, hostile, or unwelcome.

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